Nov 08, 2021 11:00

Mitbana and Sinar Mas Land unveil smart mobility solutions plan to benefit commuters and residents of BSD City

BSD City, Indonesia, 8 November 2021 – Mitbana, a joint venture company of Mitsubishi Corporation and Surbana Jurong, together with their Indonesian partner Sinar Mas Land, have unveiled plans to transform public transport services in Bumi Serpong Damai (BSD) City, Tangerang, Greater Jakarta. The plan, targeted for implementation in phases from 2022, aims to enhance accessibility to public amenities, boost ridership on public transport, improve connectivity to the Jakarta city center, and reduce the overall carbon footprint of BSD City through smart and sustainable mobility solutions.

These solutions will benefit commuters who currently utilise bus and train services at the Intermoda multi-modal hub in BSD City; this is also where a new Transit-Oriented Development (TOD) is being developed by PT Sinar Mitbana Mas, the joint venture company of Mitbana and Sinar Mas Land. The six-hectare TOD is located beside the Cisauk commuter train station that connects directly to Jakarta’s Sudirman Central Business District, with an existing bus interchange that serves the larger BSD City.

A key part of the plan will be the introduction of demand-responsive services to seamlessly connect commuters transferring from rail to the bus network (“BSD Link”) operated by Sinar Mas Land. PT Sinar Mitbana Mas will introduce a new mobility solution that uses smart algorithms to dynamically adjust bus routes in response to changes in road traffic conditions and demand patterns; this will be integrated with BSD City’s existing mobile application ‘Onesmile’ that contains other smart features. The smart mobility solution is also envisaged to be synchronised with the trains’ scheduled service timings to allow commuters to better plan their journeys, and help ease congestion to and from Central Jakarta.

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BSD Link (credit: Sinar Mas Land)

Mr Gareth Wong, Chief Executive Officer of Mitbana and President Director of PT Sinar Mitbana Mas, said, “TODs play an important role in alleviating the pressures of a rapidly urbanising population and promoting public transport options needed for a long-term sustainable future. A demand-responsive transit model that eases overcrowding and provides for safer commutes will truly be a game-changer as it lays the foundation for a smart and sustainable public transport infrastructure in BSD City.”

Mr Theodore Thenoch, Chief Executive Officer of Residential BSD City at Sinar Mas Land and Vice President Director of PT Sinar Mitbana Mas, said, “We’re taking a bold approach to improve public transport connectivity in BSD City. Sinar Mas Land aims to create a future-ready independent township with effective and comprehensive mobility solutions. Public transportation is the long-term plan for better commutes between BSD City and Jakarta to improve BSD City residents’ quality of life.”

To support PT Sinar Mitbana Mas’ concept plan for smart transport solutions, a six-month comprehensive mobility planning study is being conducted by SWAT Mobility (SWAT), a Singapore-based smart mobility technology firm to assess the connectivity of existing BSD Link services. SWAT is doing this together with Singapore’s public transport operator SMRT Corporation.

Mr Arthur Chua, Executive Chairman and Co-Founder of SWAT Mobility, said, “SWAT is very excited to be partnering forward-thinking partners like Mitbana and Sinar Mas Land. We have an amazing opportunity to position BSD City as a model for sustainable, resident-centric public transport. In Indonesia, SWAT’s technology has been deployed to transfer COVID-19 test samples from neighbourhood clinics to central testing facilities in Jakarta and Bekasi. We will draw on our local operating experiences to ensure that our endeavor in BSD City is successful.”

SWAT Mobility On Demand Public Transport credit SWAT
SWAT Mobility’s on-demand public transport services in New South Wales, Australia (credit: SWAT Mobility)

This partnership with SWAT is facilitated by Enterprise Singapore (ESG), a government agency under Singapore’s Ministry of Trade and Industry, which had connected Mitbana to Singapore urban mobility players with relevant expertise. Through close engagements with Mitbana, ESG proposed SWAT as a suitable Singapore company with requisite technologies to address the project needs.

Ms Eunice Koh, Assistant Chief Executive Officer, Enterprise Singapore, said, “We are pleased to support the efforts of businesses in Indonesia as they work towards achieving the nation’s sustainability goals. As more countries, including Singapore, move towards a low-carbon future, the demand for innovative solutions that help minimise its environmental impact will grow. We look forward to more partnerships between Singapore companies and firms across the region to drive the adoption of new technologies that contribute to a more sustainable future.”

Media Contact:
Sheena Kwek
Group Communications & Branding
Email: [email protected]

About Mitbana

Established in March 2019, Mitbana (ミツ バナ) is a joint venture company of Mitsubishi Corporation and Surbana Jurong. Recognising the vast opportunities offered by a rapidly urbanising population in Asia, Mitbana was formed to champion urban development projects in ASEAN (Indonesia, Vietnam & the Philippines) and South Asia (India, Sri Lanka & Bangladesh). The partnership synergises Mitsubishi Corporation’s experience in real estate investments and Surbana Jurong’s technical capabilities in urban and infrastructure planning, with an aim of crowding-in urgently needed capital to catalyse urban developments across Asia.

Structured as an urban development fund, Mitbana has an initial seed capital of US$500 million from its founding shareholders and its investment mandate covers transit-oriented developments, township developments, and associated urban-related infrastructure.

For more information, please visit: www.mitbana.com.

About Sinar Mas Land

Sinar Mas Land is a property developer in Indonesia with nearly 50 years of experience. Sinar Mas Land has developed more than 50 projects in Indonesia. Sinar Mas Land’s success by developing property and real estate in Indonesia is also recognised by credible and independent institutions in the word by obtaining various prestigious international awards such as the MIPIM Award in France (2018), ASEAN Energy Awards (2019), Cambridge IFA’s Global Good Governance Award (2021) and FIABCI World Prix d’Excellence Awards (2021)

With the support of a solid management team, Sinar Mas Land is known as an independent city developer (through BSD City Development) and a pioneer in the cluster development or concept-clustered residential housing concepts. In addition, Sinar Mas Land is also a pioneer in developing innovative Strata Mall / Trade Center (ITC) projects in Indonesia. Sinar Mas Land is listed on the Indonesian Stock Exchange as PT Bumi Serpong Damai Tbk, and on the Singapore Stock Exchange.

Sinar Mas Land has strong strategic partners such as Sojitz Japan, Aeon, Itochu, Mitsubishi Corporation, Hongkong Land and local partners such as Kompas Gramedia and Kalbe. For more information, please visit: www.sinarmasland.com.

About SWAT Mobility

SWAT Mobility (SWAT) is a Singapore-based smart mobility solution firm that provides demand-responsive and ride-sharing technology in high capacity vehicles. With the belief that efficient transport is a fundamental right, SWAT endeavours to use its core mobility engine to improve the way people commute, ease congestion and improve their quality of life.

Founded in 2016, SWAT has completed over two million dynamically-routed rides worldwide for commuters. The firm’s solutions are used by clients across Asia Pacific, including Sumitomo Corporation, Toyota Corporation, Transportation for New South Wales and Sembcorp Marine. Since its inception, the firm has garnered more than US$12 million in funding from investors such as the ComfortDelGro Ventures, Goldbell Group, iGlobe Partners, Singapore Economic Development Board (EDB) Investments, EDB New Ventures, SMRT Momentum Ventures and the University of Tokyo Edge Capital (UTEC).

The company is headquartered in Singapore, with operations across seven markets including Australia, Indonesia, Japan, the Philippines, Thailand and Vietnam.

For more information, please visit www.swatmobility.com.